The previous Search Ads 360 Reporting API is decommissioned. You can now create your reports using the new Search Ads 360 Reporting API.
Note that the get and getByCustomerId methods in the Search Ads 360 Conversion API are being deprecated in Q3 2025. To continue accessing conversion data, you must create a report using the conversion resource using the new Search Ads 360 Reporting API. See more details here.
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The new Search Ads 360 Reporting API is now available. The new API provides
enhanced flexibility to build custom reports and integrate the data into your reporting applications
and processes. Learn more about migrating to and using the new Search Ads 360 Reporting
API.
After you've set up your client app as described in My First App, you can use the Search Ads 360 API
to request and download reports. You can make either of the following types of
requests:
Requires you to send an initial request that specifies the data you want in the
report. Then you send additional requests to poll Search Ads 360. When Search Ads 360 finishes generating the report,
you send requests to download the report as one or more files. Asynchronous requests:
Search Ads 360 organizes data in a report into rows and columns.
The type of report you request determines the rows that are returned.
For example, if your request a keyword report, each row will contain data about a single
keyword. See the Report Types
reference for a list of all report types.
You specify which columns you want in the report by naming each column
in your report request. See the Report
Types reference for the list of columns that can be returned for each report type.
Column behaviors
The behavior of a column depends on the type of data that the column
contains (the Report Types reference
displays each column's behavior):
Attribute columns. An attribute column contains data that configures
or identifies an entity in a campaign, such as the campaign name or a keyword bid. The Search Ads 360 API
always returns the current value for an attribute column, regardless of any date or
date range specified in a request. For example, if you changed a keyword's bid from
2.00 to 1.50 yesterday and then request a report for last month's data, the report
will return a value of 1.50 for the keyword bid.
Metric columns. A metric column contains data about your campaign's
performance, such as the number of clicks on an ad, the number of visits as recorded
by a Floodlight tag, or revenue. Unless you specify a
time range of a single day, the API returns an aggregate value for metric columns. For
example, if you request a report for last month's data, the API will return the total
number of clicks for last month.
Segment columns. A segment column splits data into separate rows.
For example, date is a segment column that you can specify for many
types of reports. If you specify the date column in a keyword report
with a date range 2013-01-01 to 2013-01-07, the API would return seven rows for each
keyword, each corresponding to one day and displaying metrics for that day. See Segmented
Reports.
Currencies
Your report request is required to specify the currency of monetary data (both attributes like dailyBudget and metrics like
cost). You can specify one of the following:
The agency's currency, if the report is scoped
to an agency, advertiser, or engine account.
The advertiser's currency, if the report is scoped to an advertiser or engine account.
The engine account's currency, if the report is scoped to an engine account.
Search Ads 360 metrics are stored in dates without time zones. These dates correspond to the engine
account time zone for engine metrics (such as clicks, impressions, and visits), and
Campaign Manager network time zone for conversion metrics (such as actions,
transactions and revenue). When every metric in a report comes from the same time zone,
that time zone will be returned in the request. Otherwise, no time zone will be returned.
Your requests can set Reports.request.verifySingleTimeZone: true
to fail reports that present metric from more than one time zone.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eThe new Search Ads 360 Reporting API offers enhanced flexibility for building custom reports and integrating data into your workflows.\u003c/p\u003e\n"],["\u003cp\u003eYou can make synchronous requests for quick advertiser and engine account reports, or asynchronous requests for larger reports and various report types.\u003c/p\u003e\n"],["\u003cp\u003eReports are organized into rows based on the report type and columns that you specify in your request, with attribute, metric, and segment columns behaving differently.\u003c/p\u003e\n"],["\u003cp\u003eWhen requesting reports, you need to specify the currency for monetary data, and Search Ads 360 handles time zones based on engine and conversion metric sources.\u003c/p\u003e\n"]]],["The Search Ads 360 Reporting API allows custom report building and data integration. Reports can be requested synchronously (limited to advertiser/engine account reports, JSON format, blocking) or asynchronously (all report types, CSV/TSV format, multiple files). Data is organized in rows and columns; column behavior varies by type (attribute, metric, segment). Currency for monetary data must be specified and can be the agency's, advertiser's, or engine account's or USD. Time zones are relevant to metric dates.\n"],null,["# Request Reports\n\nThe new Search Ads 360 Reporting API is now available. The new API provides enhanced flexibility to build custom reports and integrate the data into your reporting applications and processes. Learn more about migrating to and using the [new Search Ads 360 Reporting\nAPI](https://developers.google.com/search-ads/reporting/overview).\n\n\nAfter you've set up your client app as described in [My First App](/search-ads/v2/first-app), you can use the Search Ads 360 API\nto request and download reports. You can make either of the following types of\nrequests:\n\n**[Synchronous](/search-ads/v2/how-tos/reporting/synchronous-requests)**\n\n: Requires just a single request and returns the report in a JSON-formatted response. Synchronous requests:\n\n - Can return only [advertiser](/search-ads/v2/report-types/advertiser) and [engine account](/search-ads/v2/report-types/account) reports\n - Block your client until Search Ads 360 generates the report\n\n\n If you're requesting large advertiser or engine-account reports, we recommend the\n asynchronous approach.\n\n**[Asynchronous](/search-ads/v2/how-tos/reporting/asynchronous-requests)**\n\n: Requires you to send an initial request that specifies the data you want in the\n report. Then you send additional requests to poll Search Ads 360. When Search Ads 360 finishes generating the report,\n you send requests to download the report as one or more files. Asynchronous requests:\n\n - Can return any [report type](/search-ads/v2/report-types)\n - Shards very large reports into multiple files\n - Formats reports as CSV or TSV\n\n### Data model: rows and columns\n\nSearch Ads 360 organizes data in a report into rows and columns.\nThe type of report you request determines the **rows** that are returned.\nFor example, if your request a keyword report, each row will contain data about a single\nkeyword. See the [Report Types](/search-ads/v2/report-types)\nreference for a list of all report types.\nYou specify which **columns** you want in the report by naming each column\nin your report request. See the [Report\nTypes](/search-ads/v2/report-types) reference for the list of columns that can be returned for each report type.\n\n### Column behaviors\n\n\nThe behavior of a column depends on the type of data that the column\ncontains (the [Report Types](/search-ads/v2/report-types) reference\ndisplays each column's behavior):\n\n-\n **Attribute columns**. An attribute column contains data that configures\n or identifies an entity in a campaign, such as the campaign name or a keyword bid. The Search Ads 360 API\n always returns the current value for an attribute column, regardless of any date or\n date range specified in a request. For example, if you changed a keyword's bid from\n 2.00 to 1.50 yesterday and then request a report for last month's data, the report\n will return a value of 1.50 for the keyword bid.\n\n-\n **Metric columns** . A metric column contains data about your campaign's\n performance, such as the number of clicks on an ad, the number of visits as recorded\n by a Floodlight tag, or revenue. Unless you [specify a\n time range](/search-ads/v2/reference/reports#request.timeRange) of a single day, the API returns an aggregate value for metric columns. For\n example, if you request a report for last month's data, the API will return the total\n number of clicks for last month.\n\n-\n **Segment columns** . A segment column splits data into separate rows.\n For example, `date` is a segment column that you can specify for many\n types of reports. If you specify the `date` column in a keyword report\n with a date range 2013-01-01 to 2013-01-07, the API would return seven rows for each\n keyword, each corresponding to one day and displaying metrics for that day. See [Segmented\n Reports](/search-ads/v2/how-tos/reporting/segmented-reports).\n\n### Currencies\n\n\nYour report request is required to specify the currency of monetary data (both attributes like `dailyBudget` and metrics like\n`cost`). You can specify one of the following:\n\n- The agency's currency, if the report is [scoped](/search-ads/v2/reference/reports#request.reportScope) to an agency, advertiser, or engine account.\n- The advertiser's currency, if the report is scoped to an advertiser or engine account.\n- The engine account's currency, if the report is scoped to an engine account.\n- USD\n\n\nUse the [Reports.request.statisticsCurrency](/search-ads/v2/reference/reports#request.statisticsCurrency)\nrequest property to specify a currency.\n\n\nThe report itself will indicate the currency in the ` `[Reports.statisticsCurrencyCode](/search-ads/v2/reference/reports#statisticsCurrencyCode) property.\n\n### Time zone\n\n\nSearch Ads 360 metrics are stored in dates without time zones. These dates correspond to the engine\naccount time zone for engine metrics (such as clicks, impressions, and visits), and\nCampaign Manager network time zone for conversion metrics (such as actions,\ntransactions and revenue). When every metric in a report comes from the same time zone,\nthat time zone will be returned in the request. Otherwise, no time zone will be returned.\nYour requests can set [Reports.request.verifySingleTimeZone](/search-ads/v2/reference/reports#request.verifySingleTimeZone)`: true`\nto fail reports that present metric from more than one time zone.\n\n\nIf all metrics present in a report are from one time zone, that time zone is\nreturned in [Reports.statisticsTimeZoneReports](/search-ads/v2/reference/reports#statisticsTimeZone)."]]
