diff --git a/.gitignore b/.gitignore
index af4049f46..8bd04cdad 100644
--- a/.gitignore
+++ b/.gitignore
@@ -6,3 +6,4 @@ coverage/
 dist/
 .cache/
 .vscode/
+cypress-coverage/
diff --git a/README.md b/README.md
index 7dcf84993..1c11cf26e 100644
--- a/README.md
+++ b/README.md
@@ -132,6 +132,36 @@ if (global.__coverage__) {
 
 That should be enough - the code coverage from the server will be requested at the end of the test run and merged with the client-side code coverage, producing a combined report
 
+## Custom report folder
+
+You can specify custom report folder by adding `nyc` object to the `package.json` file. For example to save reports to `cypress-coverage` folder, use:
+
+```json
+{
+  "nyc": {
+    "report-dir": "cypress-coverage"
+  }
+}
+```
+
+## Custom reporters
+
+You can specify custom coverage reporter(s) to use. For example to output text summary and save JSON report in `cypress-coverage` folder set in your `package.json` folder:
+
+```json
+{
+  "nyc": {
+    "report-dir": "cypress-coverage",
+    "reporter": [
+      "text",
+      "json"
+    ]
+  }
+}
+```
+
+**Tip:** find list of reporters [here](https://istanbul.js.org/docs/advanced/alternative-reporters/)
+
 ## Exclude code
 
 You can exclude parts of the code or entire files from the code coverage report. See [Istanbul guide](https://github.com/gotwarlost/istanbul/blob/master/ignoring-code-for-coverage.md). Common cases:
diff --git a/package-lock.json b/package-lock.json
index 0a33797cb..923d736e4 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -3258,27 +3258,6 @@
         "parse-json": "^4.0.0"
       }
     },
-    "cp-file": {
-      "version": "6.2.0",
-      "resolved": "https://registry.npmjs.org/cp-file/-/cp-file-6.2.0.tgz",
-      "integrity": "sha512-fmvV4caBnofhPe8kOcitBwSn2f39QLjnAnGq3gO9dfd75mUytzKNZB1hde6QHunW2Rt+OwuBOMc3i1tNElbszA==",
-      "dev": true,
-      "requires": {
-        "graceful-fs": "^4.1.2",
-        "make-dir": "^2.0.0",
-        "nested-error-stacks": "^2.0.0",
-        "pify": "^4.0.1",
-        "safe-buffer": "^5.0.1"
-      },
-      "dependencies": {
-        "pify": {
-          "version": "4.0.1",
-          "resolved": "https://registry.npmjs.org/pify/-/pify-4.0.1.tgz",
-          "integrity": "sha512-uB80kBFb/tfd68bVleG9T5GGsGPjJrLAUpR5PZIrhBnIaRTQRjqdJSsIKkOP6OAIFbj7GOrcudc5pNjZ+geV2g==",
-          "dev": true
-        }
-      }
-    },
     "create-ecdh": {
       "version": "4.0.3",
       "resolved": "https://registry.npmjs.org/create-ecdh/-/create-ecdh-4.0.3.tgz",
@@ -10897,6 +10876,27 @@
         "uuid": "^3.3.2",
         "yargs": "^13.2.2",
         "yargs-parser": "^13.0.0"
+      },
+      "dependencies": {
+        "cp-file": {
+          "version": "6.2.0",
+          "resolved": "https://registry.npmjs.org/cp-file/-/cp-file-6.2.0.tgz",
+          "integrity": "sha512-fmvV4caBnofhPe8kOcitBwSn2f39QLjnAnGq3gO9dfd75mUytzKNZB1hde6QHunW2Rt+OwuBOMc3i1tNElbszA==",
+          "dev": true,
+          "requires": {
+            "graceful-fs": "^4.1.2",
+            "make-dir": "^2.0.0",
+            "nested-error-stacks": "^2.0.0",
+            "pify": "^4.0.1",
+            "safe-buffer": "^5.0.1"
+          }
+        },
+        "pify": {
+          "version": "4.0.1",
+          "resolved": "https://registry.npmjs.org/pify/-/pify-4.0.1.tgz",
+          "integrity": "sha512-uB80kBFb/tfd68bVleG9T5GGsGPjJrLAUpR5PZIrhBnIaRTQRjqdJSsIKkOP6OAIFbj7GOrcudc5pNjZ+geV2g==",
+          "dev": true
+        }
       }
     },
     "oauth-sign": {
diff --git a/task.js b/task.js
index b6b79d851..be1aa3ba7 100644
--- a/task.js
+++ b/task.js
@@ -2,14 +2,26 @@ const istanbul = require('istanbul-lib-coverage')
 const { join } = require('path')
 const { existsSync, mkdirSync, readFileSync, writeFileSync } = require('fs')
 const execa = require('execa')
-const debug = require('debug')('code-coverage')
+const fs = require('fs')
 const { fixSourcePathes } = require('./utils')
 
+const debug = require('debug')('code-coverage')
+
 // these are standard folder and file names used by NYC tools
 const outputFolder = '.nyc_output'
 const coverageFolder = join(process.cwd(), outputFolder)
 const nycFilename = join(coverageFolder, 'out.json')
 
+// there might be custom "nyc" options in the user package.json
+// see https://github.com/istanbuljs/nyc#configuring-nyc
+// potentially there might be "nyc" options in other configuration files
+// it allows, but for now ignore those options
+const pkgFilename = join(process.cwd(), 'package.json')
+const pkg = fs.existsSync(pkgFilename)
+  ? JSON.parse(fs.readFileSync(pkgFilename, 'utf8'))
+  : {}
+const nycOptions = pkg.nyc || {}
+
 function saveCoverage (coverage) {
   if (!existsSync(coverageFolder)) {
     mkdirSync(coverageFolder)
@@ -72,10 +84,21 @@ module.exports = {
       console.warn('Skipping coverage report')
       return null
     }
-    const command = 'nyc'
-    const args = ['report', '--reporter=lcov']
-    debug('saving coverage report using command: %s %s', command, args)
+
+    const reportDir = nycOptions['report-dir'] || './coverage'
+    const reporter = nycOptions['reporter'] || ['lcov', 'clover', 'json']
+    const reporters = Array.isArray(reporter)
+      ? reporter.map(name => `--reporter=${name}`)
+      : `--reporter=${reporter}`
+
     // should we generate report via NYC module API?
+    const command = 'nyc'
+    const args = ['report', '--report-dir', reportDir].concat(reporters)
+    debug(
+      'saving coverage report using command: "%s %s"',
+      command,
+      args.join(' ')
+    )
     return execa(command, args, { stdio: 'inherit' })
   }
 }