Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, and businesses can compromise user trust in the Google Ads platform. The Misrepresentation policy strives to ensure that ads are clear, honest, and provide information that users need to make informed decisions.
Learn more about the Misrepresentation policy.
Ads that use clickbait tactics or sensationalist text or imagery to drive traffic are not allowed.
Examples (non-exhaustive):
- Ads that claim to reveal secrets, scandals or other sensationalist information about the product or service being advertised
- Ads that use clickbait messaging such as โโClick here to find outโ, โYou wonโt believe what happenedโ or phrases synonymous or similar to encourage the user to click on the Ad in order to understand the full context of the ad
- Ads that use clearly altered zoomed in body parts, mugshots, or real life accident or disaster photos to promote a product or a service
- Ads that use โbefore and afterโ images to promote significant alterations to the human body
Examples (non-exhaustive):
- Ads that pressure the user to purchase, subscribe to or stop consuming a product or service in order to avoid harm
- Ads that use depictions of severe distress, pain, fear or shock to promote a product or service
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the adโs status in the โAds & assetsโ page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe thereโs been an error and that you havenโt violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.