Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Ads across the Google Network should be useful, varied, relevant, and safe for users. Google Ads doesn't allow advertisers to attempt to trick or circumvent our ad review processes with their ads, content, or destinations.
Learn more about the Abusing the ad network policy.
In this article
The following is not allowed:
Using the Google Network to gain an unfair traffic advantage over other participants in the auction
Examples (non-exhaustive):
- Affiliates that advertise on Google Ads against the applicable affiliate program rules
- Trying to show more than one ad for your business, app, or site in a single ad location
Keywords should fit the target audienceโs likely intent when searching. Each website or app that you promote should offer distinct value to users. For example, you should avoid promoting similar products and prices across related destinations.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the adโs status in the โAds & assetsโ page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe thereโs been an error and that you havenโt violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.