Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, and businesses can compromise user trust in the Google Ads platform. The Misrepresentation policy strives to ensure that ads are clear, honest, and provide information that users need to make informed decisions.
Learn more about the Misrepresentation policy.
Making inaccurate claims or claims that entice the user with an improbable result (even if this result is possible) as the likely outcome a user can expect is not allowed.
Claims related to health and weight loss
Making unproven claims of cures for incurable medical ailments
Google Ads may defer to local regulatory guidelines for health-related claims, including testimonial content, when enforcing this policy.
Examples (non-exhaustive):
- "Miracle cures" for medical ailments such as arthritis, diabetes, Alzheimerโs disease, or cancer
- Products that claim to be โcure-allโ for several diseases
Making claims of unrealistic weight loss within a specific time frame or requiring little effort
Example (non-exhaustive): Extreme weight loss products or programs
Specific example: A weight loss ad that says you can eat whatever you want and lose 10 pounds in a month
Content that promotes harmful health claims, or that relates to a current, major health crisis and contradicts authoritative scientific consensus
Examples (non-exhaustive):
- Anti-vaccine advocacy
- Denial of the existence of medical conditions such as AIDS or Covid-19
- Gay conversion therapy
If you guarantee certain results, you're required to have a clear and easily accessible refund (money-back) policy. Testimonials that claim specific results must include a visible disclaimer stating that there is no guarantee of specific results and that the results can vary. Include links to third-party verification or include relevant and noticeable disclaimers when testimonials and endorsements imply that results are typical.
Claims related to financial products or money making schemes
- Making unrealistic promises of large financial return with minimal risk, effort or investment
Examples (non-exhaustive) :
- "Get rich quick" schemes; guaranteeing returns, or promising returns that are unrealistic or exaggerated for the advertised investment product
- presenting investment products as risk-free or downplaying the risk of investment opportunities
Claims related to politics, social issues, or matters of public concern
- Making claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process
Examples (non-exhaustive):
- Information about public voting procedures, political candidate eligibility based on age or birthplace, election results, or census participation that contradicts official government records
- incorrect claims that a public figure has died, or been involved in an accident
- Making claims that contradict authoritative, scientific consensus on climate change
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the adโs status in the โAds & assetsโ page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe thereโs been an error and that you havenโt violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.