Unclear relevance

Misrepresentation

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, and businesses can compromise user trust in the Google Ads platform. The Misrepresentation policy strives to ensure that ads are clear, honest, and provide information that users need to make informed decisions.

Learn more about the Misrepresentation policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

Promotions that are not relevant to the destination are not allowed.

Examples (non-exhaustive):

Ads that use the keyword insertion feature without a relevant "default" keyword

Ads with a title that isn’t relevant to the ad’s content

Ads that don’t clearly indicate that the destination is a search results page

Ads that don’t accurately describe the content of the destination

Using overly general keywords or engaging in keyword spam

Best practices tip: When using keyword insertion, include default ad text that is clear and easy to understand.

Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

Go to Ads within the Campaigns menu.
Hover over the ad or asset and select Edit.
Edit the ad or asset so that it complies with the policy.
Select Save.

Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.

Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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