Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, and businesses can compromise user trust in the Google Ads platform. The Misrepresentation policy strives to ensure that ads are clear, honest, and provide information that users need to make informed decisions.
Learn more about the Misrepresentation policy.
Failure to clearly and conspicuously disclose the payment model or full expense that a user will bear is not allowed.
Examples (non-exhaustive):
- Not exposing price, shipping costs, interest rates, late payment fines, or recurring subscription costs, and other billing-related information
- Using premium rate phone numbers in call assets
- Inflating prices from the quoted amount to exploit users in vulnerable situations or who are under duress
Examples (non-exhaustive): Promoting apps as free when a user must pay to install the app
Options to fix
If this policy is affecting your ad, review your options to fix below.
Check your ads for required payment model and billing information
Make sure that your site or app clearly and conspicuously discloses how your billing process works and the full expense that a user will pay.
- All pricing information should be available to users before using your service. Including this information on your landing page ensures that users can easily access it.
- Your fee structure should be easily understandable. For example, any formulas presented to explain how the cost of the service is determined should be as simple and straightforward as possible.
- Your site shouldnโt make it difficult for customers to find information related to costs by using similar or identical text and background colors, very small fonts, or other page elements that block this information visually.
- If you use a premium rate phone number, you should clearly show the cost to the user, including the price per call or price per minute of the call.
- For app installs, make sure you remove any content from your ad creatives that make users think your app is free to download if it isnโt.
Edit your ad and destination to comply with this policy
To resolve issues with this policy, add any required information thatโs missing from your ad or destination. If you canโt fix the adโs destination, update the ad with a new destination that complies with this policy. If your ad already complies with the policy but you made changes to the adโs destination, make an edit in the ad and save it to resubmit the ad and destination for review.
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the adโs status in the โAds & assetsโ page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe thereโs been an error and that you havenโt violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.