Explosives

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google Ads prioritizes safety both online and offline, so you canโ€™t promote products or services that cause damage, harm, or injury in your ads or destinations. Learn more about the Dangerous products or services policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.


The following is not allowed:

red x mark Ads for products that are designed to explode and could cause damage to nearby people or property are not allowed.

Examples (non-exhaustive):

  • Nail bombs
  • Chemical bombs
  • Any fireworks that explode
  • Firecrackers
  • Grenades

red x mark Ads for instructional content about the assembly, enhancement, or acquisition of explosive items are not allowed.

Example (non-exhaustive): Bomb-making sites, guides, software, or equipment for 3D printing of parts of grenades


Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

  1. Go to Ads within the Campaigns Campaigns Icon menu.
  2. Hover over the ad or asset and select Edit.
  3. Edit the ad or asset so that it complies with the policy.
  4. Select Save

Your ad will be automatically reviewed again. Check the adโ€™s status in the โ€œAds & assetsโ€ page for updates.

Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you believe thereโ€™s been an error and that you havenโ€™t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

Need help?

If you have questions about our policies, contact Google Ads Support.

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