Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Google Ads prioritizes safety both online and offline, so you canโt promote products or services that cause damage, harm, or injury in your ads or destinations. Learn more about the Dangerous products or services policy.
In this article
Ads for tobacco or any products containing tobacco
Examples (non-exhaustive): Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco
Examples (non-exhaustive): Rolling papers, pipes, tobacco filters, hookah lounges, cigar bars
Examples (non-exhaustive): Herbal cigarettes, electronic cigarettes, e-cigarettes
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the adโs status in the โAds & assetsโ page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe thereโs been an error and that you havenโt violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
Need help?
If you have questions about our policies, contact Google Ads Support.