Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
When advertisers work with a third-party partner, they should have as good an experience as they would have if working directly with Google. Therefore, you may not use harassing, abusive, or untrustworthy tactics when engaging with potential or existing customers.
In this article
Improper sales tactics
Harassing advertisers to use your services is not allowed.
Examples (non-exhaustive):
- Repeatedly cold calling potential advertisers
- Not respecting an advertiser's marketing or email opt-out preferences
- Putting undue pressure on advertisers to sign up or stay with your business
Using deceptive tactics to pressure advertisers to use your services is not allowed.
Examples (non-exhaustive):
- Falsely claiming that a potential customer's ability to appear in organic or natural Google Search results is about to expire
- Falsely claiming that you have the ability to prevent an advertiser's business from appearing in organic or natural Google Search results
- Falsely claiming that advertising on Google will affect a potential advertiser's ranking in organic or natural search results
Untrustworthy behavior
Sharing false information Google advertising cost and performance information is not allowed.
Examples (non-exhaustive):
- Reporting Google advertising costs higher than the actual the amount charged by Google
- Misrepresenting the number of clicks or impressions delivered by Google
Deceptive use of Google's brand to imply affiliation with or endorsement by Google is not allowed.
Examples (non-exhaustive):
- Impersonating Google by using its brand
- Displaying Google brand features as the most prominent elements of your webpage
- Branding Google's marketing or sales material as your own (unless authorized in writing by Google)
Abuse of third-party program certifications and incentives is not allowed.
Examples (non-exhaustive):
- Having others take Google certification exams on your behalf or offering to take them for others
- Requesting or accepting payment in exchange for providing Google Ads promotional offers
Failing to spend a customer's media budget on the agreed-upon media is not allowed.
Examples (non-exhaustive):
- Diverting media budget intended for Google Ads or AdWords Express inventory to other media channels
- Mostly providing search engine optimization services while falsely claiming that the budget is being used for advertising
Attempting to obstruct or circumvent Google's efforts to enforce or check for compliance with its policies is not allowed.
Examples (non-exhaustive):
- Assisting advertisers in circumventing Google's advertising policies
- Failing to respond to Google's requests for information related to compliance with third-party policy
- Refusing to provide your customers with the customer IDs for their Google Ads or AdWords Express accounts
- Cloaking
- Using dynamic DNS to switch page or ad content
- Manipulating ad text or site content in order to bypass our automated system checks
Actions that Google deems harmful to its advertisers or users is not allowed.
Examples (non-exhaustive):
- "Phishing" or any attempts to acquire sensitive information such as usernames, passwords, and credit card details by misrepresenting yourself as a trustworthy entity in an electronic communication
- Clicking on your customers' Google ads to increase costs or manipulate performance metrics
- Advertising your own website within your customers' accounts
- Deleting or intentionally damaging customer Google Ads accounts of customers that you're about to lose
Report a violation of third-party policy
If you think a third-party partner is violating this policy:
