Liz Masoner

Liz believes in leveling the playing field for SMBs through the power of technology. With decades of real-world SMB experience and time in the halls of corporate America, she knows the challenges business owners face.

Leveraging her experience in web design, web hosting, e-commerce, social media and gonzo marketing, Liz dives deep into the best tools and practices available, picks them apart and shares all the details with entrepreneurs to save them time, energy and money as they challenge the world’s biggest companies for a share of the market.

A self-professed lifelong technology nerd, Liz stays up to date on the latest tech and how it can help SMBs. From writing letters in BASIC to the first version of Microsoft Word, she’s followed the development of technology-driven business from its infancy, watching industry giants grow from rocky beginnings.

She’s built websites and online stores for innovative companies and individuals, managed large social media communities and enjoys finding the hidden catch in products that seem too good to be true.

From spotting the hidden bandwidth limits in web hosting packages to uncovering gatekeeping tactics that limit app choices, she uses hands-on research and testing to highlight the most helpful information in easily understandable language to help company owners grow their businesses on shoestring budgets.

Expertise

• Over 20 years covering small business and tech topics
• Small business owner whose products have been featured in properties such as the Philadelphia Mummers Parade and Amazon’s Fallout series
• Specializes in making difficult technical concepts easy to digest
• Dedicated to leveling the playing field for SMBs with targeted information to help them succeed

Achievements

• cPanel User Interface Proficiency, cPanel Professional Certification (CPP)

Education

• University of Montevallo (B.B.A., Marketing)

Professional Memberships

• International Web Association (IWA)
• B2B eCommerce Association