Compare the Best Free CRMs of 2025
8 Best Free CRM Software Of 2025
Methodology
I take software testing very seriously. So, to give software platforms a fair shake, I use our proprietary rubric to help rank multiple features and test the top platforms. For free CRM software, 30 platforms were chosen and 49 features across seven categories were analyzed. I then thoroughly tested the top eight platforms. Each CRM was then awarded a final score. To learn more about how we test CRMs, check out our CRM ratings methodology.
Decision Factor | Scoring Weight | Description |
---|---|---|
Expert Scores | 20% | Hands-on testing is a key part of my review process. I use every platform and evaluate all features to determine whether a platform is user-friendly and whether all features work as intended. |
Mobile | 4% | I test applications on iOS and Android devices to see what features are offered, how the applications run and whether or not SMBs can get work done while on the road or away from the office. |
Consumer Sentiment | 6% | Consumer reviews on sites such as Capterra, G2 and Trustpilot are considered. Itโs important to know how SMBs feel about each platform in the list. |
Support | 5% | If you cannot get the help you need when a problem arises, thatโs an issue. I test every communication method available to see how a platformโs customer support team responds. |
Pricing | 17% | While Iโm looking at free CRM software here, itโs still important to know how much paid plans cost. If you pick a platform and decide you need more features but then find out the platform is too expensive, youโll have a problem. So, evaluating pricing is essential. |
General Features | 32% | I thoroughly test general CRM features such as contact and task management, lead scoring tools, analytics features, integrations and automations to ensure they function correctly and are easy to use. |
Additional Features | 16% | Many platforms offer additional features such as multi-currency support, lead generation tools and inventory management. I test each of these features to ensure they work as intended. |
How To Choose the Best Free CRM Software
Now that you know my favorite free CRM platforms, itโs time to choose one for your business. Of course, only you know what your business needs and what features are important to you. Still, as a general rule, you should consider platform features and how much software may cost if you move up to a paid plan later. Weโll quickly examine features and value in the coming sections.
Essential Free CRM Software Features
When discussing free software, you must keep expectations regarding features in check. Youโre not going to get every tool and the kitchen sink for free. Still, there are some essential CRM features that you should be on the lookout for. At the very least, free software should include some of the features listed below.
- Contact management. If a CRM doesnโt offer an easy-to-use contact management tool, then thereโs not much point in it being a CRM. Ensure any platform you want to use makes it easy to enter contact information and interactions.
- Customization. No two businesses are alike, so itโs essential that any software you use offers customizations, such as customizable fields, to tailor it to your needs.
- Automation. Automations can take care of repetitive tasks, streamline processes and increase productivity. Itโs a good idea to ensure any CRM you use offers an automation builder.
- Integrations. Integrating CRMs with other platforms your SMB uses, such as Stripe and PayPal, e-commerce platforms such as Shopify or WooCommerce, and social media applications such as Facebook, will help you create automated workflows and cross-channel campaigns.
- Task management. Tracking customers in your pipeline and all customer-related tasks, and scheduling meetings and calls are essential. Ensure your CRM platform offers project views such as Kanban boards, calendars and to-do lists so you can stay on top of tasks.
- Reports. Most free CRMs provide users with reports to help you analyze data from conversion rates to staff performance. For this reason, the free CRM platform you choose should offer some CRM analytics.
Value
While this roundup features free CRM software, itโs always worth considering how much it could cost should you outgrow the free software limitation. Generally, most CRM platforms offer multiple paid plans that you can move into as your business grows. Plans are usually split into entry-level, mid-tier, top-tier and enterprise. Entry-level plans generally start at around $10 per month, while mid and top-tier plans cost roughly $20 to $30 and $50 to $70, respectively.
When choosing a free CRM platform, take a few minutes to analyze the cost of the paid plans. You do not want to find yourself in a situation where you need more features and cannot afford to pay for higher-tier plans with your provider.
Which Free CRM Is Best for Your Business?
Only you know which free CRM will be right for your business. Before implementing a CRM platform, do your due diligence and research each option thoroughly. Start by reading our reviews so you can better understand the platform. Next, visit user review sites, such as Capterra, G2 and Trustpilot, to see what SMBs say about the software. Lastly, take advantage of free trials. Using the software for a short time will help you see if it does what you need it to do.