Google Voice is a cost-effective cloud phone system for unlimited calling and texting in the U.S. and Canada, or within Europe. With mobile and web apps, this user-friendly platform offers better value than most VoIP competitors.
This guide to Google Voice pricing in 2025 breaks down plans and features to help you decide if itβs a good value for your company.
Google Voice Pricing Plans
Google Voice offers three pricing plans for business users, ranging from $10 to $30 monthly per user. With unlimited calling and texting for just $10, the Starter plan is one of the most cost-effective VoIP plans. The $20 Standard plan is also a good value, adding call routing tools at a below-average price. At $30 monthly, the Premier plan is best for large or international companies.
Google Voice requires a Google Workspace subscription. If your company doesnβt already use Workspace, the subscription will add an extra $6 monthly to the rates outlined in the table below.
Starter | Standard | Premier | |
---|---|---|---|
Starting Monthly Price | $10 per user | $20 per user | $30 per user |
User Limit | 10 | Unlimited | Unlimited |
Domestic Locations | 10 | Unlimited | Unlimited |
International Locations | None | None | Unlimited |
Unlimited Calling Area | US and Canada, or within Europe | US and Canada, or within Europe | US and Canada, or within Europe |
Unlimited Texting in the U.S. | β | β | β |
Web and Mobile Apps | β | β | β |
Voicemail Transcription | β | β | β |
Auto Attendants | β | β | |
Ring Groups | - | β | β |
Advanced Reporting With BigQuery | - | - | β |
Starter
- Price: $10 monthly per user (paid monthly)
- Best for: Small companies prioritizing low cost or those who just need calling and texting without any advanced call routing or analytics features
Key Features | Missing Features |
---|---|
β Unlimited calling and texting within the U.S. and Canada or within Europe
β Unlimited SMS in the U.S.
β Voicemail transcription | β Call routing tools
β Data analytics
β Capacity for more than 10 users |
At $10 monthly per user, Google Voiceβs Starter plan is the cheapest VoIP phone system with unlimited calling that I have seen. Even more remarkable is that it includes unlimited SMS texting, a feature many competitors restrict or charge extra for.
The main downside to this plan is that it lacks advanced features such as call routing and analytics, plus its 10-user limit will disqualify many companies from using it. However, if your company has under 10 users based within the same country and doesnβt need advanced features, you wonβt find a better value anywhere else.
Standard
- Price: $20 monthly per user (paid monthly)
- Best for: Teams of any size with multiple departments seeking call routing features
Key Features | Missing Features |
---|---|
β Unlimited users
β Auto attendants
β Ring groups | β International locations
β Automatic call recording
β Data analytics |
At $20 monthly per user, the Standard plan isnβt quite as much of a steal as the Starter plan, but itβs still a better value than youβll find with most alternative VoIP providers. Regardless, youβll be forced to upgrade to the Standard plan if your team has over 10 users. It adds call routing features such as IVR menus, also known as auto attendants, which let you provide customer self-service for better call handling. Ring groups let you group users into departments with shared call responsibility. If you have multiple departments or customers with complex service needs, these features will help you get callers to the right person.
Any company based in the U.S., Canada or one of Google Voiceβs 12 supported European countries can use the Standard plan. However, youβll need to upgrade to the Premier plan if you have an international staff.
Premier
- Price: $30 monthly per user (paid monthly)
- Best for: International companies, large companies and those who want detailed and custom data analytics
Key Features | Missing Features |
---|---|
β Unlimited international locations
β Advanced reporting with BigQuery
β Automatic call recording | β Call monitoring
β User-friendly analytics
β Call queues |
At $30 monthly per user, the Premier plan is costlier than most alternative VoIP phone systems. However, it offers unique advantages for international companies. You can add users in unlimited international locations and purchase phone numbers from any country where users are based while retaining Google Voiceβs features and unlimited calling optionsβwithin the U.S. and Canada or within Europe.
Further, the Premier plan adds advanced analytics with BigQuery. BigQuery is a database and analytics platform that aggregates data across all your companyβs communications and Workspace appsβincluding voice, texting, Gmail, Google Meet, Sheets and Docs. You can create instructions that generate reports from this data, letting you customize your data analytics that have the potential to cover much more than any alternative VoIP system can. The downside to BigQuery is that itβs a complex analytics platform that requires coding knowledge and building, rather than the premade dashboards that most VoIP alternatives give you.
For most teams based in one country, the Premier planβs advanced analytics will be too much hassle. In that case, youβre better off with one of the lower-tier plans.
Additional Google Voice Costs
Beyond the monthly rates listed in the plans above, you may incur additional costs with Google Voice in two ways: a Google Workspace subscription (if you donβt already have one) and international calling.
Google Workspace Subscription
Since Google Voice is part of Google Workspace, the phone service requires a Google Workspace subscription, which is charged separately. If your company already uses Google Workspace, youβre all set.
However, if you donβt currently use Workspace, each user will need a Workspace subscription, which adds $6 monthly to the prices listed above. On the plus side, Workspace includes a bunch of other useful apps, such as video editing and cloud storage in Drive, plus a custom business email domain.
International Calling
Google Voice supports unlimited calling within the U.S. and Canada, or within Europe. However, you can also place international calls anywhere globally at rates ranging from 1 cent to over a dollar per minute.
Google Voice: Personal vs. Business Plans
The pricing and features outlined above are for Google Voiceβs business phone system, but Google Voice also offers free VoIP service for personal use. Aside from price, the main difference between the two services is that business plans let you unify multiple phone numbers under one account, whereas the Google Voice personal plan only provides single phone numbers for individual users. The business plans also add business featuresβlike ring groups, IVR menus and analyticsβwhile the personal service lacks any advanced features.
If your company only needs one phone number for occasional calls, a personal VoIP number might suffice. However, most business users should opt for a full-fledged Google Voice business plan, especially since the Starter plan is cheap as it is.
Google Voice Cost vs. Competitors
Google Voice | Dialpad | Zoom Phone | |
---|---|---|---|
Starting Monthly Cost | $10 per user | $27 per user | $15 per user |
Unlimited Calling Area | U.S. and Canada or within Europe | U.S. and Canada | U.S. and Canada |
SMS Limitations | Unlimited in the U.S. | 250 per month | Unlimited in the U.S. |
IVR and Ring Groups | β | β | β |
Call Monitoring | - | β | β |
AI Call Transcription | - | β | - |
Analytics and Reports | Complex | Easy to use | - |
If you already have Google Workspace, Google Voiceβs $10 Starter plan is the cheapest VoIP service for unlimited calling and texting within the U.S., Canada or Europe. If you need to add the $6 Workspace subscription, the Starter is still one of the cheapest options. However, if you want to add advanced features such as call routing, call monitoring and IVR, Zoom Phone may be a better value. While not quite as easy to use as Google Voice, Zoom is still a user-friendly system with impressive feature breadth.
Dialpad, one of the costliest VoIP phone systems on the market, stands out with the most advanced features, such as real-time analytics dashboards and AI call transcription. Most teams wonβt need these advanced features and will find better value with Google Voice. However, if the high price isnβt an issue for you and you want deeper customer-service insights, Dialpad could be a strong consideration.
Read more: Check out our list of the best Google Voice alternatives.
Frequently Asked Questions (FAQs)
Is there a better alternative to Google Voice?
It depends on what youβre looking for. Since Google Voiceβs Starter plan has the lowest cost of any VoIP system, it is the most affordable. However, if youβre looking for richer features, like team collaboration channels or analytics, alternatives like RingCentral and Dialpad might be a better fit. Our list of the Best VoIP Services can help you select the right one for you.
Is Google Voice free to use?
Google Voice offers free VoIP service and a free virtual number to personal users. However, Google Voice does not offer a free business phone system. The business phone plans start at $10 monthly per user and include benefits like adding multiple numbers to an account and call routing features.
Is there a downside to Google Voice?
The biggest downside to using Google Voice is that it lacks some of its competitorsβ business VoIP features, such as data analytics and AI call transcription. Google Voice also doesnβt include ring groups or IVR menus on its low-tier plan, which limits call routing capabilities.