Google Voice is a cost-effective cloud phone system for unlimited calling and texting in the U.S. and Canada, or within Europe. With mobile and web apps, this user-friendly platform offers better value than most VoIP competitors.

This guide to Google Voice pricing in 2025 breaks down plans and features to help you decide if it’s a good value for your company.

Google Voice Pricing Plans

Google Voice offers three pricing plans for business users, ranging from $10 to $30 monthly per user. With unlimited calling and texting for just $10, the Starter plan is one of the most cost-effective VoIP plans. The $20 Standard plan is also a good value, adding call routing tools at a below-average price. At $30 monthly, the Premier plan is best for large or international companies.

Google Voice requires a Google Workspace subscription. If your company doesn’t already use Workspace, the subscription will add an extra $6 monthly to the rates outlined in the table below.

Starter Standard Premier
Starting Monthly Price
$10 per user
$20 per user
$30 per user
User Limit
10
Unlimited
Unlimited
Domestic Locations
10
Unlimited
Unlimited
International Locations
None
None
Unlimited
Unlimited Calling Area
US and Canada, or within Europe
US and Canada, or within Europe
US and Canada, or within Europe
Unlimited Texting in the U.S.
βœ“
βœ“
βœ“
Web and Mobile Apps
βœ“
βœ“
βœ“
Voicemail Transcription
βœ“
βœ“
βœ“
Auto Attendants
βœ“
βœ“
Ring Groups
-
βœ“
βœ“
Advanced Reporting With BigQuery
-
-
βœ“

Starter

  • Price: $10 monthly per user (paid monthly)
  • Best for: Small companies prioritizing low cost or those who just need calling and texting without any advanced call routing or analytics features
Key Features Missing Features
βœ” Unlimited calling and texting within the U.S. and Canada or within Europe
βœ” Unlimited SMS in the U.S.
βœ” Voicemail transcription
βœ– Call routing tools
βœ– Data analytics
βœ– Capacity for more than 10 users

At $10 monthly per user, Google Voice’s Starter plan is the cheapest VoIP phone system with unlimited calling that I have seen. Even more remarkable is that it includes unlimited SMS texting, a feature many competitors restrict or charge extra for.

The main downside to this plan is that it lacks advanced features such as call routing and analytics, plus its 10-user limit will disqualify many companies from using it. However, if your company has under 10 users based within the same country and doesn’t need advanced features, you won’t find a better value anywhere else.

Standard

  • Price: $20 monthly per user (paid monthly)
  • Best for: Teams of any size with multiple departments seeking call routing features
Key Features Missing Features
βœ” Unlimited users
βœ” Auto attendants
βœ” Ring groups
βœ– International locations
βœ– Automatic call recording
βœ– Data analytics

At $20 monthly per user, the Standard plan isn’t quite as much of a steal as the Starter plan, but it’s still a better value than you’ll find with most alternative VoIP providers. Regardless, you’ll be forced to upgrade to the Standard plan if your team has over 10 users. It adds call routing features such as IVR menus, also known as auto attendants, which let you provide customer self-service for better call handling. Ring groups let you group users into departments with shared call responsibility. If you have multiple departments or customers with complex service needs, these features will help you get callers to the right person.

Any company based in the U.S., Canada or one of Google Voice’s 12 supported European countries can use the Standard plan. However, you’ll need to upgrade to the Premier plan if you have an international staff.

Premier

  • Price: $30 monthly per user (paid monthly)
  • Best for: International companies, large companies and those who want detailed and custom data analytics
Key Features Missing Features
βœ” Unlimited international locations
βœ” Advanced reporting with BigQuery
βœ” Automatic call recording
βœ– Call monitoring
βœ– User-friendly analytics
βœ– Call queues

At $30 monthly per user, the Premier plan is costlier than most alternative VoIP phone systems. However, it offers unique advantages for international companies. You can add users in unlimited international locations and purchase phone numbers from any country where users are based while retaining Google Voice’s features and unlimited calling optionsβ€”within the U.S. and Canada or within Europe.

Further, the Premier plan adds advanced analytics with BigQuery. BigQuery is a database and analytics platform that aggregates data across all your company’s communications and Workspace appsβ€”including voice, texting, Gmail, Google Meet, Sheets and Docs. You can create instructions that generate reports from this data, letting you customize your data analytics that have the potential to cover much more than any alternative VoIP system can. The downside to BigQuery is that it’s a complex analytics platform that requires coding knowledge and building, rather than the premade dashboards that most VoIP alternatives give you.

For most teams based in one country, the Premier plan’s advanced analytics will be too much hassle. In that case, you’re better off with one of the lower-tier plans.


Additional Google Voice Costs

Beyond the monthly rates listed in the plans above, you may incur additional costs with Google Voice in two ways: a Google Workspace subscription (if you don’t already have one) and international calling.

Google Workspace Subscription

Since Google Voice is part of Google Workspace, the phone service requires a Google Workspace subscription, which is charged separately. If your company already uses Google Workspace, you’re all set.

However, if you don’t currently use Workspace, each user will need a Workspace subscription, which adds $6 monthly to the prices listed above. On the plus side, Workspace includes a bunch of other useful apps, such as video editing and cloud storage in Drive, plus a custom business email domain.

International Calling

Google Voice supports unlimited calling within the U.S. and Canada, or within Europe. However, you can also place international calls anywhere globally at rates ranging from 1 cent to over a dollar per minute.


Google Voice: Personal vs. Business Plans

The pricing and features outlined above are for Google Voice’s business phone system, but Google Voice also offers free VoIP service for personal use. Aside from price, the main difference between the two services is that business plans let you unify multiple phone numbers under one account, whereas the Google Voice personal plan only provides single phone numbers for individual users. The business plans also add business featuresβ€”like ring groups, IVR menus and analyticsβ€”while the personal service lacks any advanced features.

If your company only needs one phone number for occasional calls, a personal VoIP number might suffice. However, most business users should opt for a full-fledged Google Voice business plan, especially since the Starter plan is cheap as it is.


Google Voice Cost vs. Competitors

Google Voice Dialpad Zoom Phone
Starting Monthly Cost
$10 per user
$27 per user
$15 per user
Unlimited Calling Area
U.S. and Canada or within Europe
U.S. and Canada
U.S. and Canada
SMS Limitations
Unlimited in the U.S.
250 per month
Unlimited in the U.S.
IVR and Ring Groups
βœ“
βœ“
βœ“
Call Monitoring
-
βœ“
βœ“
AI Call Transcription
-
βœ“
-
Analytics and Reports
Complex
Easy to use
-

If you already have Google Workspace, Google Voice’s $10 Starter plan is the cheapest VoIP service for unlimited calling and texting within the U.S., Canada or Europe. If you need to add the $6 Workspace subscription, the Starter is still one of the cheapest options. However, if you want to add advanced features such as call routing, call monitoring and IVR, Zoom Phone may be a better value. While not quite as easy to use as Google Voice, Zoom is still a user-friendly system with impressive feature breadth.

Dialpad, one of the costliest VoIP phone systems on the market, stands out with the most advanced features, such as real-time analytics dashboards and AI call transcription. Most teams won’t need these advanced features and will find better value with Google Voice. However, if the high price isn’t an issue for you and you want deeper customer-service insights, Dialpad could be a strong consideration.

Read more: Check out our list of the best Google Voice alternatives.


Frequently Asked Questions (FAQs)

Is there a better alternative to Google Voice?

It depends on what you’re looking for. Since Google Voice’s Starter plan has the lowest cost of any VoIP system, it is the most affordable. However, if you’re looking for richer features, like team collaboration channels or analytics, alternatives like RingCentral and Dialpad might be a better fit. Our list of the Best VoIP Services can help you select the right one for you.

Is Google Voice free to use?

Google Voice offers free VoIP service and a free virtual number to personal users. However, Google Voice does not offer a free business phone system. The business phone plans start at $10 monthly per user and include benefits like adding multiple numbers to an account and call routing features.

Is there a downside to Google Voice?

The biggest downside to using Google Voice is that it lacks some of its competitors’ business VoIP features, such as data analytics and AI call transcription. Google Voice also doesn’t include ring groups or IVR menus on its low-tier plan, which limits call routing capabilities.