Wix Vs. Squarespace (2025 Comparison)

Both Wix and Squarespace are solid options for website builders. They offer multiple plans with different levels of features and capabilities to help you take your business website to the next level.

While both have options for expert-level website builders, we especially appreciate that both Wix and Squarespace are solid options for beginners with no experience in coding or creating a website. However, while both Wix and Squarespace offer starter plans that come with useful features at a monthly price point that won’t break your budget, Wix also offers a free plan that’s perfect for kicking the tires before committing to a paid plan.

	Wix	Squarespace
Starting Paid Plan Price	From $24 per month	From $16 per month plus transaction fees (paid annually)
Number of Plans Available	10 (Free, Light, Basic, Core, Standard, Business, Plus, Business Elite, Elite, Enterprise Solutions)	Four (Basic, Core, Plus, Advanced)
Priciest Plan	Custom (Enterprise Solutions)	$99 per month (Advanced, paid annually)
SEO Tools	Image optimization for search; bulk 301 redirects; automated and custom tags; SEO setup checklist; Google Search integrated Wix Analytics; mobile optimization; automatic site map creation	Best practices checklist; Google Search Console integration; page titles and descriptions optimized by default (customizable); automatic site map; mobile optimization; automated markup; automated and custom tags
AI Tools	Image generation; code assistant; text generator; pre-build website; product teaser videos; AI site assistant	Text generation; image generation; pre-build website; blog posts
Customer Support	24/7 by phone and email; live chat not available every day	24/7 available by email and X; live chat available on most weekdays
E-Commerce Features	Available from Core plan; physical and digital products; up to 50,000 products	Available from Basic plan; physical and digital products and services
Number of Templates	900-plus	185
Free Domain?	One-year free domain voucher with most yearly or multi-year plans	One-year free domain voucher with all yearly plans
Guaranteed Uptime	99.99%	99.90%
Storage Space and Bandwidth	Unlimited storage available on Business Elite plan and higher; unlimited bandwidth available on all paid plans	Unlimited storage available on Advanced plan; unlimited bandwidth available on all plans
Learn More	On Wix's website	On Squarespace's website
Read Reviews	Read Wix review	Read Squarespace review

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Design Structure and Capabilities

Wix offers deep customization options for almost every template element.

Squarespace’s focus on getting online fast means it offers fewer customization options than Wix, and Squarespace websites tend to have a similar look and feel to each other, while Wix-powered sites have more variety.

Squarespace is a great option for beginners and anyone who doesn’t need advanced features or deep customization for their website. It uses a structured design approach through its 180-plus pre-made templates, which focus on streamlined design. However, the structured nature of the templates that makes it easy to create DIY websites means that you’re fairly restricted in what elements you can place on a page and where you can place them.

If you’re looking for more free-flowing customization, Wix’s unstructured design means you can have a heavier hand in building your website exactly as you want. With over 900 templates and the ability to adjust almost every element on the page, it’s less formulaic in where something must appear on a page. Don’t let this chase you away even if you have no design experience, though. Thanks to Wix’s robust drag-and-drop functionality, you can place any element anywhere on the page in as easy as a few clicks.

It’s worth noting that both Wix and Squarespace come with an arsenal of AI tools, which—among other things—will help you to create your website with ease. However, you’ll likely need to spend significant time adjusting AI text and design choices.

For design, our choice is Wix for the deeper customization options, huge template catalog and features that work well for many types of websites beyond e-commerce.

E-Commerce Services and Tools

Squarespace focuses on e-commerce selling tools.

If you’re selling products or services, you’ll need a website builder that offers a range of e-commerce tools such as a shopping cart, shipping integrations and a product catalog. In that sense, both Wix and Squarespace offer a long list of services and functions that can help businesses grow their customer base digitally.

While Squarespace has fewer templates, those available are all designed to work with e-commerce and have well-designed sections that fit online shop needs. Squarespace also considers non-physical products, such as service appointments and rentals, with its booking platform.

Both Wix and Squarespace offer a range of e-commerce benefits and point-of-sale (POS) integration, but we like that Squarespace allows users on its starter-level Basic plan to accept payments. Wix, meanwhile, doesn’t allow customers to accept payments on their website until the Core plan.

SEO Tools

Wix offers automated and manual SEO tools.

Even if you own a local business, you’re competing against millions of other websites globally to show up in search results. Other than using tools such as Google Business Profiles to skip the SERP (search engine result page) line, search engine optimization (SEO) tools help to ensure your website has a shot at showing up in search engine results.

Thankfully, both Wix and Squarespace excel here, with a standard offering of SEO tools that will take the bulk of the legwork off of your plate if you’re not an SEO expert. However, we always recommend brushing up on SEO basics, as Google algorithm updates can change best practices.

Both Wix and Squarespace offer an SEO checklist to get you started, and they both offer Google Search Console integration, which will help you track clicks, impressions and traffic from your interface.

That said, Wix offers more control over your SEO settings, though it’s best for users who are coming in with at least some SEO experience. That’s because while Wix automates a lot of the behind-the-scenes work, there are still a lot of customizations to add manually such as title tags and meta descriptions. However, Squarespace is still a solid option for businesses—especially those that are beginners in the SEO space.

Storage and Bandwidth

Wix plans have low storage with the option of adding more at an additional cost.

On all paid plans for both Wix and Squarespace, you can expect unlimited bandwidth, which is a huge help in avoiding your website experiencing downtime from too much traffic during busy times.

Storage is where you’ll see the biggest gap between these two providers, and while Squarespace designs all of its plans for e-commerce, with the need to store photos and videos on large product catalogs, it doesn’t actually tell you what your storage limits are beyond some pretty restrictive video limits.

In contrast, Wix starts off with very low storage limits, only 500MB on the free plan and 50GB on the first e-commerce plan, but you have an unlimited storage option starting with the Business Elite plan. Wix does offer add-on storage options; however, it comes at an additional cost.

Overall, it’s a mixed bag on storage and bandwidth because while Wix has some pretty low storage limits on some plans, the uncertainty of unspecified storage limits with Squarespace makes planning difficult and risks unpleasant surprises down the road.

Security and Customer Support

Wix offers easy access to customer support from your dashboard, but you have to go through an AI bot first.

Both Squarespace and Wix websites come with an included Secure Sockets Layer (SSL) certificate, which is an industry-wide standard for keeping your—and your customers’—data secure.

Additionally, both Squarespace and Wix offer round-the-clock customer support.

Wix takes the prize for security and customer support, thanks to its automated backups, so you can restore your website if it’s compromised, as well as 24/7 phone support. Squarespace, meanwhile, doesn’t offer automated backups—you’ll have to do it manually. Plus, while Squarespace offers 24/7 support by chat, email and social media, it doesn’t offer any phone support.

For any small business looking to build a website, price is no matter to bypass. Both Wix and Squarespace charge a middle-of-the-road monthly fee to maintain your website, making them solid options, especially for the built-in tools you’ll get with your subscription. However, Wix offers a free option and has more pricing plans to choose from. It’s also worth noting that Wix’s plans are divided based on if you use its Classic or Studio website builder.

	Wix	Squarespace
Free Trial	Yes, 14 days	Yes, 14 days
Free Plan	Free: $0 per month	None
Base Paid Plan	Light (Classic): $24 per month	Basic: $16 per month plus transaction fees (paid annually)
Plan Two	Basic (Studio): $27 per month	-
Plan Three	Core (Classic): $36 per month	Core: $23 per month plus transaction fees (paid annually)
Plan Four	Standard (Studio): $34 per month	-
Plan Five	Business (Classic): $43 per month	Plus: $39 per month plus transaction fees (paid annually)
Plan Six	Plus (Studio): $40 per month	-
Plan Seven	Business Elite (Classic): $172 per month	Advanced: $99 per month (paid annually)
Plan Eight	Elite (Studio): $172 per month	-
Plan Nine	Enterprise Solutions: Custom Quote	-

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For both services, the more expensive your plan, the more features you can expect to receive. While Squarespace takes the cake for more features at lower cost in the lower-priced plans, even with transaction fees on every sale, Wix pulls ahead in higher-tier plans, thanks to scalability and the ability to receive custom-quoted solutions, plus more detailed information on what you are actually getting.

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Both Squarespace and Wix are top players in the website-building space because both are packed with features and tools. However, the best overall choice depends on your needs.

Squarespace is better for some categories, including its toolset for e-commerce businesses at lower starting prices, and the simplicity of getting an online store up and running. Wix, meanwhile, excels in design, customization options, built-in SEO tools, security and customer support.

Overall, small e-commerce stores or on-site stores that need online payment options, appointment scheduling or preordering will probably lean towards Squarespace. While informational websites, blogs and online stores with more complex product catalogs will likely lean toward Wix. Ultimately, the right website builder for your business will depend on what you value most, how much you’re willing to pay each month and what type of features you’re looking to implement.