Forbes America's Top 100 Next-Gen Wealth Advisors 2025 List

- With the average age of a financial advisor in 2025 hovering around 56, the wealth management industry faces a looming succession crisis. Nearly 40% of advisors today are expected to retire in the next decade, according to research from Cerulli Associates, underscoring the critical need for new talent in the business. There are promising signs of improvement, however: Some 57% of new CFP certificants last year were under age 35, and the class hit a new record level of gender and ethnic diversity. This year’s Forbes | SHOOK list of America’s Top Next-Gen Advisors features 100 rising stars in the field of financial advice. All these young advisors were born in 1986 or later and cumulatively manage nearly $256 billion in assets.

Data provided by SHOOK® Research, LLC. Data as of 3/31/25. Forbes America’s Top Next-Gen Wealth Advisors ranking was developed by SHOOK Research and is based on in-person, virtual, and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of the ranking algorithm that includes: client impact, industry experience, credentials, review of compliance records, firm nominations; and quantitative criteria, such as: assets under management and revenue generated for their firms. SHOOK considered advisors born in 1986 or later with a minimum 4 years as an advisor. Advisors have: built their own practices and lead their teams; joined teams and are viewed as future leadership; or a combination of both. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results. Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. For more information, please see www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC.
- NAMEFIRMCITYSTATEMINIMUM ACCOUNT SIZE FOR NEW BUSINESSTEAM ASSETS (CUSTODIED)TYPICAL NET WORTH OF RELATIONSHIPSTYPICAL SIZE OF HOUSEHOLD ACCOUNTS1Jens PascucciMerrill Wealth ManagementSeattleWashington$1M$3.4B$5-70M$2-50M2Nick FranciaUBS Private Wealth ManagementWashingtonDistrict of Columbia$5M$4.6B$10-70M$15-75M3Matthew GalloMerrill Wealth ManagementWalnut CreekCalifornia$500K$1.2B$2-20M$1-10M4James TaylorMorgan Stanley Private Wealth ManagementNew YorkNew York$10M$3.2B$25-550M$10-400M5William Gomez-MollerUBS Private Wealth ManagementCoral GablesFlorida$50M$3.9B$100M-1.5B$70-500M6Jordan LissMerrill Wealth ManagementShort HillsNew Jersey$2.5M$1.1B$3-20M$2.5-10M7Krystal JuliusMerrill Wealth ManagementWayzataMinnesota$1M$1.2B$1-10M$3-10M8Ryan MagnesenMorgan Stanley Wealth ManagementOak BrookIllinois$500K$6.9B$1-3M$2-5M9Jeffrey BrowneMerrill Wealth ManagementMount LaurelNew Jersey$500K$1.2B$2.5-5M$2-6M10Michael KarsaLido AdvisorsChicagoIllinois$1M$3.1B$3.5-10M$2-20M11Jonathan PetersMorgan Stanley Wealth ManagementDeerfieldIllinois$1M$3.3B$1.5-75M$2-55M12Elizabeth EvansEvans May WealthCarmelIndiana$1M$1.3B$2-125M$1-100M13Profile SpotlightDerek JancisinMerrill Private Wealth ManagementPittsburghPennsylvania$10M$1.3B$25-50M$10-25M14Profile SpotlightKyle OlsonMerrill Wealth ManagementNew YorkNew York$3M$2.7B$10-50M$2-25M15Dominic AltobelliMerrill Wealth ManagementChicagoIllinois$1M$2.2B$5-15M$4-40M16Garrett BurkeMerrill Private Wealth ManagementHeathrowFlorida$1M$2B$20-50M$1-10M17Brendan BurkeMerrill Private Wealth ManagementHeathrowFlorida$1M$2B$20-50M$1-10M18Worth BoyceUBS Private Wealth ManagementHallandaleFlorida$20M$5B$50M-4B$25M-1.5B19Christopher BattagliaMerrill Wealth ManagementNew YorkNew York$2.5M$2.8B$5-9M$3.5-8M20Chris DillonUBS Wealth ManagementBostonMassachusetts$2M$1.6B$10-100M$5-50M21John HudspethMerrill Wealth ManagementNaplesFlorida$2.2M$882M$3-25M$2-15M22Profile SpotlightKyle KelleyMerrill Wealth ManagementHoustonTexas$750K$8.5B$2.5-30M$1.5-8M23Jojo CresciMercer AdvisorsWalnut CreekCalifornia$10M$5B$10-50M$3.5-45M24Stockton SchultzUBS Wealth ManagementPhoenixArizona$1M$2.6B$1-10M$1-5M25Profile SpotlightMichael R. LaCroixMorgan Stanley Wealth ManagementSan DiegoCalifornia$1M$696M$2.5-125M$4-30M26Trey MahoneyUBS Private Wealth ManagementPalm Beach GardensFlorida$1M$1.9B$20-30M$7-15M27Wen NottebohmCressetAtlantaGeorgia$25M$5.6B$25M-1B$25-500M28Profile SpotlightNick SubichLPL FinancialExportPennsylvania$250K$1.1B$1-25M$1-25M29Rachel BarzilayMerrill Wealth ManagementBoca RatonFlorida$3M$1.5B$6-20M$2-15M30Michelle HansonMerrill Wealth ManagementNew YorkNew York$500K$1B$1-100M$500K-50M31Shane DrummMorgan Stanley Wealth ManagementNew YorkNew York$3M$2.9B$10-400M$10-250M32Marcus MagyarCAPTRUSTAllentownPennsylvania$1M$1.3B$5-30M$5-30M33Profile SpotlightTrung LamJ.P. Morgan Wealth ManagementSanta ClaraCalifornia$1M$755M$2-3M$1-5M34David GlicksteinMorgan Stanley Wealth ManagementNew YorkNew York$2M$3.2B$3-10M$2-10M35Kathleen CarboneParcion Private WealthBellevueWashington$10M$2.5B$50M-1B$25-350M36Spencer MarcusMerrill Wealth ManagementPasadenaCalifornia$250K$1.5B$2-5M$1-2M37Sam ArthurHaven Wealth Advisors | Northwestern MutualAtlantaGeorgia$250K$1.7B$1-60M$1-5M38Profile SpotlightJason GoldstrichMorgan Stanley Private Wealth ManagementCoral GablesFlorida$5M$6.3B$12-90M$9-40M39Adam AbelsonMorgan Stanley Wealth ManagementPalm HarborFlorida$1M$926M$500K-30M$500K-30M40Gautam MuthusamyRaymond James Financial ServicesSalineMichigan$2M$1.6B$2-20M$2-10M41Shyan ArdalanMerrill Wealth ManagementLos AngelesCalifornia$1.5M$772M$3.5-250M$2-100M42Profile SpotlightTom KlingmanKlingman & AssociatesNew YorkNew York$2M$3.7B$5-50M$3-40M43Reilly J. LeeBirk & Lee Wealth Management | Wells Fargo Financial NetworkBloomingtonMinnesota$500K$1.1B$3-8M$3-8M44Jeremy JacquesJacques FinancialRockvilleMaryland$0$494M$250K-5M$250K-3M45Christian KellyMerrill Wealth ManagementUpper St. ClairPennsylvania$500K$1B$1-20M$500K-20M46Marc SpechtPerigon Wealth ManagementNew YorkNew York$1M$1B$2-20M$1-10M47Tyler SeelowJ.P. Morgan Wealth ManagementLouisvilleKentucky$0$519M$750K-20M$250K-15M48Cody HilbunRaymond James & AssociatesAtlantaGeorgia$25M$2.2B$45-125M$25-750M49Profile SpotlightNicole AnzoateguiMorgan Stanley Wealth ManagementPalo AltoCalifornia$2M$981M$3.5-25M$1.5-8M50Jake DeCotiisWells Fargo AdvisorsShort HillsNew Jersey$2M$2.2B$20M-5B$15-250M51Ryan KeltonKelton Financial Group | Raymond JamesLathamNew York$0$1.2B$3-20M$500K-15M52Sean KeltonKelton Financial Group | Raymond JamesLathamNew York$0$1.2B$3-20M$500K-15M53Alex MayerMorgan Stanley Private Wealth ManagementNew YorkNew York$5M$3.4B$5-100M$5-50M54Tommy HolderMerrill Wealth ManagementStuartFlorida$2M$589M$3-15M$1-10M55Griffin McQuillingMorgan Stanley Private Wealth ManagementNew YorkNew York$5M$5.1B$50-500M$10-250M56Bryan SchoffUBS Wealth ManagementRochesterNew York$500K$4.1B$7-30M$5-15M57Kayvon SarmadiUBS Wealth ManagementWashingtonDistrict of Columbia$5M$974M$10-250M$8-150M58Casey GaldieriMorgan Stanley Wealth ManagementSan JoseCalifornia$1M$1B$5-15M$1.5-6M59Tom McNaryMercer AdvisorsBoulderColorado$300K$4.2B$3-12M$1-10M60Amy LiMorgan Stanley Wealth ManagementSan FranciscoCalifornia$10M$1.4B$50-100M$50-100M61Shalene CaldwellWells Fargo AdvisorsScottsdaleArizona$1M$1.3B$2-20M$1-10M62Brian SharpMerrill Wealth ManagementNorth BethesdaMaryland$3M$2.2B$3.5-10M$3-8M63Austin DoddUBS Wealth ManagementAtlantaGeorgia$350K$18.3B$750K-500M$750K-500M64Bryan LongpreMorgan Stanley Wealth ManagementPasadenaCalifornia$1M$719M$5-10M$1-10M65Profile SpotlightBrooke GaisObermeyer Wood Investment CounselDenverColorado$1M$2.6B$4-12M$2-9M66Daniel EmersonUBS Wealth ManagementAtlantaGeorgia$2M$1.2B$4-10M$2.5-5M67Andrew HoercherCerity PartnersNew YorkNew York$3M$4.4B$5-40M$4-20M68David HancockMerrill Wealth ManagementColumbusGeorgia$1M$1.8B$2-15M$1-5M69William Oakland IIIMorgan Stanley Wealth ManagementNew OrleansLouisiana$2M$1.6B$3-25M$2-10M70Wesley BurnsLPL FinancialSeattleWashington$0$665M$2-10M$1-5M71Nick ShultzOmni Wealth Management | Northwestern MutualWoburnMassachusetts$400K$621M$750K-15M$500K-12M72Profile SpotlightChase ParryWells Fargo AdvisorsSalt Lake CityUtah$1M$2B$2.5-50M$1-30M73Rodrigo Eduardo GonzalezMerrill Wealth ManagementMiamiFlorida$2.5M$706M$10-100M$5-50M74Harrison CroffUBS Wealth ManagementSanta BarbaraCalifornia$1M$537M$2-20M$1-15M75Annalise MorrisMerrill Wealth ManagementScottsdaleArizona$500K$912M$1-20M$1-20M76Andrew CottrellMerrill Wealth ManagementCincinnatiOhio$500K$649M$2-30M$1-25M77Profile SpotlightSam SackMorgan Stanley Wealth ManagementNew YorkNew York$0$1B$50K-10M$20K-5M78Thomas HurleyMerrill Private Wealth ManagementCincinnatiOhio$5M$8.6B$10-250M$10-100M79Profile SpotlightRoberto BarbanenteMorgan Stanley Wealth ManagementDeerfieldIllinois$5M$2.5B$5-100M$5-75M80Hollis MontgomeryMorgan Stanley Wealth ManagementAtlantaGeorgia$5M$10.8B$3-50M$2-50M81Jack MullenMerrill Private Wealth ManagementChicagoIllinois$2.5M$8.9B$10-50M$25-35M82Nina DaoudAmeriprise Financial ServicesOxfordConnecticut$100K$691M$2.5-5M$100K-5M83Profile SpotlightKatie HancockMorgan Stanley Wealth ManagementTuscaloosaAlabama$2M$4.2B$25-100M$5-50M84Profile SpotlightMorgan NicholsAmeriprise Financial ServicesGrapevineTexas$250K$556M$700K-10M$500K-10M85Kyle AdamsStifelWoosterOhio$0$1B$2.5-7.5M$2-5M86Profile SpotlightCy KolodEdward JonesEliotMaine$0$320M$750K-4M$350K-3M87Andrew LernerOppenheimerBoca RatonFlorida$0$1.6B$5-20M$2.5-10M88Logan ShalmiOppenheimerBoca RatonFlorida$0$1.6B$5-20M$2.5-10M89Richard FetherolfMerrill Wealth ManagementPonte Vedra BeachFlorida$1M$2.1B$3-50M$2.5-15M90J.R. ThorsenThorsen Hixenbaugh Kovaleski Wealth Advisors | Wells Fargo Financial NetworkOrlandoFlorida$10K$504M$500K-5M$250K-3M91Joshua VanderVeenWells Fargo AdvisorsPalm BeachFlorida$1M$501M$5-25M$1-7M92Lauren KonstantinUBS Wealth ManagementPurchaseNew York$2M$3.4B$1.5-15M$1-10M93Kevin HerefordWells Fargo AdvisorsSt. LouisMissouri$0$421M$2-40M$1-10M94Dakota HoltgrieveEdward JonesPrattKansas$250K$489M$1-5M$428K-3.7M95Scott StimsonMerrill Wealth ManagementHuntersvilleNorth Carolina$500K$880M$2-10M$2-5M96Bijan BehboodiUBS Private Wealth ManagementBellevueWashington$5M$1.7B$50-500M$10-80M97Dennis BielikHUB Investment PartnersTulsaOklahoma$5M$19.7B$25-50M$10-25M98Joe HilgerUBS Wealth ManagementOmahaNebraska$1M$1.7B$5-20M$2-7M99Brian VolpeiMorgan Stanley Wealth ManagementPasadenaCalifornia$500K$1B$2-10M$1-5M100Noah EnnisMorgan Stanley Wealth ManagementNew YorkNew York$2M$1.6B$10-150M$5-125M