Andrea Zarczynski is a professional, award-winning journalist with more than 15 years of experience writing and editing arts and entertainment content for leading media companies across the country. With a master's degree in Media Management from The New School, she has built her expertise in the latest practices and concepts for managing traditional and emergent media organizations and platforms.
As AI Reshapes Music, Artists Embrace Marketing Automation
Independent artists and major labels are leaning into marketing automation for solid returns on investment today and into the future.
How Vans Warped Tour Tradition Engages Music's Youth Market
In partnership with Z2 Comics, the 2025 Vans Warped Tour spotlights comics at performances to engage younger fans who prefer authentic, immersive live shows.
As Artists Monetize Fandom, Absolute Merch Rules Touring
Music merch is engaging fans, generating revenue and bolstering brand value on new levels.
In Musicโs Fragmented World, Artists Launch Path Forward
Artists are disrupting the music industry with a more lucrative, creative vision.
How Boutique Music Festivals Are Building Community
As the music festival season heats up, boutique events are attracting younger fans opting for more unique, curated and affordable music experiences.