Greg Petro is a consumer research expert, founder and CEO of First Insight, Inc., and author of The Tyranny of Now: How Technology Impairs Good Judgement, and What You Can Do About It. With over 30 years of experience in merchandising, sales, and management, Greg pioneered Digital Product Testing and has led advancements in predictive analytics, AI, and Voice of the Customer (VoC) data. His approach has transformed retail strategies, helping brands enhance profitability and efficiency with more accurate, consumer-driven decisions across product, planning, pricing, marketing, and salesโfrom concept to conversion.
Recognized as one of the โMost Influential People in Retailโ by the National Retail Federation and awarded Ernst & Youngโs Entrepreneur of the Year, Greg continues to set new standards for consumer-centric decision-making.
Stymied Homeowners Drive Home Goods Sales At Wayfair, TJX, Ikea
High mortgage rates stall moving plans, boosting demand for home goods. TJX, Wayfair, and Ikea are winning as consumers refresh their spaces.
Retail Gets Leaner As Store Closings Surge And Head Counts Shrink
Record store closings in 2025 arenโt a retail collapse, they signal a shift. Retailers are using AI to cut waste, streamline operations, and reshape the store model.
Why Do Retailers Believe The Second Half Of 2025 Will Be So Bad? And, Are They Right?
Despite tariff fears and gloomy forecasts, consumer optimism may keep 2025 holiday retail sales steady, perhaps even delivering a โnormalโ season.
VWโs Nostalgic Reboot: The Microbus
Volkswagenโs ID.Buzz missed its moment. Nostalgia couldnโt overcome poor range, high priceโand a U.S. market still unsure about EVs.
Prime Day Is Boosting Amazonโs Competition
Prime Day is now an industry-wide retail showdownโand Amazonโs biggest rivals, led by Walmart, are gaining ground both online and in stores.