Matt Craig is a reporter based in Los Angeles covering the business of Hollywood, entertainment, sports and gaming for Forbes. He has profiled billionaires like Dick Wolf and Magic Johnson, reported on high profile dealmaking, and edited 30 Under 30 lists. Prior to joining Forbes in 2022, he was part of The New York Times Covid-tracking team that was awarded the 2021 Pulitzer Prize for Public Service, and his byline has appeared in The New York Times, Washington Post, Esquire, The Athletic and Business Insider. Follow for continued reporting and storytelling across all aspects of culture.
How An Upstart Apparel Brand Lured Jack Draper Away From Tennis Juggernaut Nike
In a sponsor category long dominated by two giants, the athleisure maker joins a wave of challengers tempting star players with opportunities for creative inputโand lucrative financial terms.
Why The ATP Tour Is Taking A Sponsorship Away From Tennis Tournaments
For years, tennis balls have been the sportโs fuzzy yellow scapegoat, blamed for poor play and even injuries. Now, the menโs tour finally has a plan to ensure consistency.
Why Paramountโs $7.7 Billion UFC Gamble Will Pay Off
With a monster deal for the UFCโs media rights, David Ellison now has a seat at the table to decide the future of sports broadcastingโand the streaming wars.
Dana White On How UFC Landed Its Blockbuster $7.7 Billion Streaming Deal With Paramount
UFC's CEO reveals why he wanted David Ellison's muscle behind his MMA giant, why pay-per-view events no longer work, and what a potential UFC fight at the White House would look like on CBS.
South Parkโs Creators Are Now Billionaires
After signing a new $1.5 billion deal with Paramount, Trey Parker and Matt Stone are part of Hollywoodโs most elite club.