Simone Melvin is reporter covering lifestyle and entertainment at Forbes. In between writing about the high-end and on-trend, she co-edits the Under 30 Art & Style North America list and the Art & Culture Under 30 Europe list. Previously, she worked at The Dallas Morning News and reported on all things art and culture for Southern Methodist Universityโs newspaper, The Daily Campus. Send her your tips at smelvin@forbes.com
How Protein-Packed Junk Food Could Make America Fit Again
Legendary Foods CEO Ron Penna sold his first protein bar company, Quest Nutrition, for $1 billion. His newest flex is selling fitness freaks โhealthyโ versions of cinnamon rolls, donuts, and mac and cheeseโand now brings in $180 million in revenue.
How YoungLA Pumped Up Its Activewear Startup To $176 Million In Sales
Indian immigrants Gurmer and Dashmeet Chopra started their careers reselling phone cases on eBay. Today, their fitness-inspired streetwear brand sells out every two weeks onlineโand is about to launch its first store.
How These French Founders Built A Warby Parker Competitor Thatโs Even More Affordable
Childhood friends Xavier Aguera, Charles Brun and Quentin Couturier started selling chic, inexpensive reading glasses in banks fifteen years ago. Today, Izipizi is in 85 countries, brings in $60 million a year, and is finally ready to conquer America.
Teens And Tweens Are Obsessed With This Skincare Brand For BabiesโNow It Brings In $100 Million A Year
Forbes 30 Under 30 alum Kimberley Ho walked away from her Wall Street career to launch Evereden for Generation Alpha. Today, her business and customers are maturing together.
Patrick Schwarzeneggerโs Next Big Flex
After more than a decade as an actor, the 31-year-old White Lotus star is finally having his day in the Hollywood sun. But acting isnโt the only thing on his mindโlucrative investments and a growing protein bar company are keeping his plate plenty full.
Meet The Founder Of Americaโs Best-Selling Cannabis Drink
Aaron Nosbisch fell in love with pot as a teenager, much to the chagrin of his ATF agent father. Heโs now the CEO of Brฤz, the leading brand in the buzzy THC beverage market. And Dad is a customer.
30 Under 30 Europe Art & Culture 2025: Meet The Artists, Designers And Entrepreneurs Shaping Style And Taste
30 Under 30 Europe Art & Culture 2025: From artists acquired by Londonโs Tate Museum to some of the youngest restaurateurs.
How Crumbl Devoured America
Jason McGowan had no baking experience but cofounded a viral cookie company that now has more than 1,000 storesโand rumors of a $2 billion sale. Inside a financial sugar rush.
Michael Strahan Is On The Clock
With three TV jobs (and counting), the pro football Hall of Famer makes his days seem longer than 24 hoursโand rewards himself with a multimillion-dollar watch collection. But at 53, heโs already dreaming of retiring. Again.
This Protein Bar Cofounder Sold His Company For $600 Million. Now He Wants Another Bite Of The Market.
Peter Rahalโs new David bar was designed for the Ozempic generation. A portrait of a hungry entrepreneur.