Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Daveβs Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beautyβs new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Sika Marine Drives Over 8k Visits, Expanding Market Footprint with Mobile and CTV Combo
Discover how Sika Marineβs multi-channel campaign with GroundTruth drove 8K+ store visits, expanded market reach, and increased sales through targeted mobile, desktop, and CTV ads.
The Revenue-Driven Marketer: Shifting Focus from Vanity to Value
Tired of seeing your campaign reports fall flat? Then it's time to embrace the revenue-driven marketing approach.
Build a Campaign Report that Finance Understands.
A report breaking down Vanity Metrics doesnβt answer the biggest questions that your companyβs leadership has about your marketing activities.
Attribution, Now Actually Made for Marketers
Attribution Models can work well, but they can be expensive, resource-intensive, complicated, and time-consuming. Let's talk alternatives.
How Vanity Metrics are Tanking Your Brand AND Your Job
Focusing on the wrong metrics costs your brand money and devalues contributions your team makes toward revenue goals.