Frequently Asked Questions
Weβve got you covered on the most commonly asked questions.
FAQ: How to Set Up Blueprints in GroundTruth
No matter what industry, from quick-service restaurants to retail and banks, in-store visits and foot traffic areβ¦
What is GroundTruth?
GroundTruth is the leading location data platform for driving in-store visits. Using its proprietary Blueprints technology, GroundTruthβ¦
How Does Geofencing Advertising Work?
Geofencing Advertising is a form of location-based advertising, where any time a potential customer enters a geographicallyβ¦
How Does Location-based Advertising Work?
Location-based advertising is the process of serving advertising messages based on location as the targeting parameter. Typically,β¦
How Accurate is Geofencing?
Accuracy will depend on the type of geofencing employed. Radial geofencing, which is the most common formβ¦