Data Cloud

The power of Salesforce comes from its data. When Salesforce launched its CRM platform in 2000, it allowed businesses to control their sales data right from their browser. As more and more customization options arrived, it meant they could build an enterprise application right where their business data resided.  At the platform’s core, its strength […]

Summer ’25 is almost here to deliver powerful enhancements across Flow and Orchestration that help admins, developers, and business users build faster, smarter, and more scalable automations. Whether you’re deep into Flow Builder daily or just dipping your toes into automation, there’s something in this release for you. Let’s explore what’s new, along with use […]

We get it—when you hear about Data Cloud’s Unified Profile, your mind jumps straight to “golden record.” It’s tempting to think of it as a shiny new customer master, a shortcut to perfection. But before you lock in that idea, let’s take a step back and reset some expectations. Understanding what the Unified Profile is […]