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Visual Elements gallery of Google Search
Visual elements are the building blocks of the Google Search results page that a user can
perceive or interact with. The Visual Elements gallery is an illustrated guide to the most
common UI elements of Google web search: it explains what the elements look like, what they're
called, and whether you can optimize your website for each element.
Anatomy of a Google Search results page
The Google Search results page contains a set of different types of search result visual
elements, and each search result has its own set of possible child visual elements. For example,
a text result is a visual element in its own right, and it has various child visual
elements, such as attribution, title link, and snippet.
How the visual elements look can change over time, and a given result can be displayed
differently depending on whether you're using a desktop computer or a phone, what country
you're in, the language of your search query, and many other factors. Here are the most
common types of search result visual elements that you might see in Google Search:
Common types of search result visual elements
Text result
A result in Google Search that's based on the textual content of the page. Learn more
about the text result visual elements.
Rich result
A result that typically relies on structured data in the markup of your page to display
graphical elements or interactive experiences. Explore the
list of structured data features.
Image result
A result that's based on an image that's embedded on that web page. An image result is
more likely to show for image-seeking queries. Learn more about the image result visual elements.
Video result
A result that's based on a video that's embedded on that web page. A video result is
more likely to show for video-seeking queries. Learn more about the video result visual elements.
Exploration features
A feature that helps searchers expand and refine their initial search. Learn more about
exploration features.
Attribution
Attribution describes the source of a search result, and can appear for a variety of search
result types, including text, image, and video results. Attribution can include various
aspects of the source, such as the name of the site, favicon, and URL to the web page.
Attribution visual elements
Favicon
The small icon that's associated with the site. Learn how to provide a favicon.
The URL of the page that's shown in a readable format. A visible URL has two parts: domain and breadcrumb.
Domain
The site address as defined by the domain name. This is the name you chose when setting up the website (for example, example.com).
Breadcrumb
The trail that shows the page's position within the site's hierarchy. Learn how to specify
the trail with Breadcrumb structured data.
Text result
A text result (formerly known as a "web result" or "plain blue link") is a result in
Google Search that's based on the textual content of the
page. It includes visual elements such as attribution, title link, and snippet.
A text result may also include additional visual elements like rich attributes or a
sitelinks group; keep in mind that a given text result may display differently depending on
a variety of factors, like what device you're using, what you searched for, or what language
you're using. You won't see a text result that includes all of the possible visual elements.
The title of a search result on Google Search and other properties (for example,
Google News) that links to the web page. Learn how to influence title links.
Snippet
The description or summary part of the search result on Google Search and other
properties (for example, Google News). Learn how to control snippets.
Two or more links from the same domain or its localized variations
that are clustered together under a text result. For example, the links could be other
pages on that domain, headings, or anchors within that page.
A text result image is the most relevant image from that particular web page for the given query. Tapping it takes the user to the web
page that's embedding the image. A text result image is more likely to appear for image-seeking
queries.
Rich attributes are one or more lines of additional information about the web page,
such as review stars and recipe information. This information is typically powered by
structured data,
provided by you.
Image result
An image result is a result that's based on an image that's embedded on a web page.
It's more likely to appear for image-seeking queries. To optimize your image for image results, follow
the image SEO best practices.
Image result visual elements
Image thumbnail
An image thumbnail for the indexed image that's embedded on a web page. Tapping or clicking
it takes the user to the image. To optimize your image for image results, follow the
image SEO best practices.
A video result is a result that's based on a video that's embedded on a web page. It's
more likely to appear for video-seeking queries. To optimize your video for video results,
follow the video best practices.
Video result visual elements
Video thumbnail
A video thumbnail for the indexed video that's embedded on a web page. Tapping or clicking
it takes the user to the web page that's embedding the video. Learn how to
specify a video thumbnail.
The date that the video was published as provided in its metadata. Learn
optimize your videos.
Exploration features
Exploration features help searchers explore more questions or searches that are related to
their original search query (also known as "People also ask"). While you can't control what
shows up here, it can be helpful to pay attention to the related search queries when you're
thinking about topics you could write about for your site.
Related searches group
A related searches group is a cluster of related searches that other people have done. Tapping or clicking a related search takes
the user to another search results page. These searches are automatically generated based on
the initial query and other things people have searched for.
Related questions group
A related questions group is a cluster of questions that are related to what the user initially searched for (also known as
"People Also Ask"). When a user expands the question, they're shown a featured snippet.
Learn how to manage featured snippets.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-04 UTC."],[[["\u003cp\u003eThe Visual Elements gallery illustrates common UI elements in Google Search results, explaining their appearance, names, and optimization potential.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Search results consist of various visual elements like text results, rich results, image results, video results, and exploration features, each with its own child elements.\u003c/p\u003e\n"],["\u003cp\u003eVisual elements can vary based on factors like device, location, and search query, with common types including text results with attribution, title links, and snippets, and rich results utilizing structured data for enhanced displays.\u003c/p\u003e\n"],["\u003cp\u003eAttribution, crucial for source identification, can appear for various result types and includes elements like favicons, site names, and visible URLs.\u003c/p\u003e\n"],["\u003cp\u003eExploration features like related searches and related questions aid users in expanding their search scope, offering insights into related queries and topics.\u003c/p\u003e\n"]]],["Google Search results pages consist of various visual elements, including text, rich, image, and video results, along with exploration features. Each result type contains child elements like attribution, title links, and snippets. Attribution elements indicate the result's source, such as favicon, site name, and URL. Text results may also include byline dates or sitelinks. Image and video results have thumbnails. Exploration features offer related searches and questions, enabling users to refine their queries. The display can vary based on the device, location, and language.\n"],null,[]]
