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pca-visualization

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An end-to-end customer segmentation pipeline that groups online retail customers by purchasing behavior using RFM analysis and K-Means clustering, then uses Google Gemini to generate actionable marketing personas for each segment — all wrapped in an interactive Streamlit dashboard.

  • Updated Apr 28, 2026
  • Jupyter Notebook

This project demonstrates a complete data science lifecycle – from raw data to a deployed tool that delivers real business value.

  • Updated May 8, 2026
  • Jupyter Notebook

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